I’ve been sitting with this for a while, trying to figure out how to explain what’s been shifting without making it sound like some big dramatic rebrand or perfectly thought-out plan. Because the truth is, it’s not that. It’s more like a quiet realization that the way I was doing things didn’t really fit my life anymore — and instead of forcing it, I decided to listen.
If you’ve followed along for any length of time, you know I’ve grown and changed a lot over the years. This space has always moved with me, and honestly, that’s one of the things I’m most grateful for. Lately, as I look ahead to 2026, I’ve been thinking less about what I should be offering and more about what actually feels sustainable. What I have the energy for. What supports me as a mom. What allows me to show up without feeling constantly behind or overwhelmed.
A big part of that is why everything is now coming straight from the warehouse. Running inventory out of my home worked for a long time — until it didn’t. I didn’t fully realize how much mental and physical space it was taking up until I started letting it go. This shift gives me breathing room. It gives me consistency. It gives me the ability to offer more without carrying the weight of it all myself. And honestly, it gives my house back to my kids, which feels like a win all around.
You’ll also notice a stronger focus on wellness, nails, and beauty — not in an “I’ve got it all together” way, but in a very real, everyday way. I’m in a season where I want things to be easier. I want routines and products that help me feel a little more put together without asking more from me than I can give. If something helps me feel better in my body, or makes getting ready faster, or gives me a tiny confidence boost on a hard day, that’s worth leaning into.
I think for a long time I put myself last without really questioning it. Kids came first. Work came first. Everything else came first. And while I don’t regret that at all, I’ve realized I can’t keep showing up for everyone else if I’m completely depleted. Focusing on myself now isn’t about changing who I am — it’s about taking care of the version of me that my kids actually get day to day.
There’s so much gratitude here for what’s been. For the growth, the community, the lessons, the late nights, the pivots, all of it. None of that is lost. It all led me here. This just feels like a more honest, centered version of how I want to move forward.
lauren & the turtles isn’t about doing more. It’s about doing what fits. It’s about creating space for the things that matter most right now and trusting that it’s enough. I’m excited for what’s ahead — not because it’s flashy or perfect, but because it feels real.
If you’re still here reading this, thank you. Truly. I’m really grateful you’re along for this next chapter.
xoxo